Cookie Policy
Overview
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application. For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker. Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
Entity: SAS SIBARTH
Legal Representative: M. Ashley Lacour
Phone: +590 590 29 88 90
Email: [email protected]
Website: sibarth.com
How This Application Uses Trackers
Necessary
This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Cloudflare (Cloudflare, Inc.) | Description: Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User’s browser, while also allowing analytical data from this Application to be collected.
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Google Tag Manager (Google LLC) | Description: Google Tag Manager is a tag management service provided by Google LLC. |
Measurement
This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.
Google Analytics 4 (Google LLC) | Description: Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
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Marketing
This Application uses Trackers to deliver ads or marketing content, and to measure their performance.
Hotjar Form Analysis and Conversion Funnels (Hotjar Ltd.) | Description: Hotjar is an analytics service provided by Hotjar Ltd. Hotjar honours generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.
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Google Conversion Linker (Google LLC) | Description: Google Conversion linker is an analytics service provided by Google LLC that connects Data from the Google advertising services with actions performed on this Application. Depending on the setup of the service, such Data might also be used for retargeting purposes. |
Google Ads Enhanced Conversions (Google LLC) | Description: Google Ads enhanced conversions is an advertising service provided by Google LLC that allows the Owner to send hashed first-party conversion Data to Google in order to improve conversion measurements. |
Mailchimp (Intuit Inc.) | Description: Mailchimp is an email address management and message sending service provided by Intuit Inc. |
Google Ads Remarketing Cookies and Tracking Technologies
This section provides detailed information about the cookies and tracking technologies used for Google Ads Remarketing on this Application.
Overview
Google Ads Remarketing uses various cookies and similar tracking technologies to identify users who have previously visited our Application and to serve them targeted advertisements across the Google Display Network and other partner websites. These technologies enable us to deliver personalized advertising content based on user behavior and interests.
Cookies Used in Google Ads Remarketing
Google Click Identifier (GCLID) Cookies | Cookie Name: _gcl_* (including _gcl_au, _gcl_aw, _gcl_dc, _gcl_db)
Company: Google LLC |
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Google Analytics Integration Cookie | Cookie Name: _gid, _ga
Company: Google LLC
Type: Necessary/First-party cookie |
Google Ads Remarketing Cookie | Cookie Name: Various (including _gcl_au)
Company: Google LLC |
Conversion Tracking Cookie | Cookie Name: Various (set by Google Ads tag)
Company: Google LLC |
Mobile and Cross-Device Tracking
Advertising ID (Mobile Devices) | Purpose:
Platforms: iOS (IDFA) and Android (Google Advertising ID) |
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How Remarketing Cookies Work
- Visit Detection: When you visit our Application, Google Ads Remarketing code detects your visit and places a cookie on your device
- Audience Creation: Your visit is added to a remarketing audience based on:
- Pages you visited
- Products you viewed
- Actions you performed (e.g., adding items to cart)
- Time spent on our Application
- Ad Serving: As you browse other websites or apps, Google’s advertising systems recognize your browser/device via the cookie
- Targeted Ad Display: You see targeted ads for products or services you previously viewed on our Application
- Conversion Tracking: If you click on one of these ads and make a purchase or perform another conversion action, Google Ads measures this conversion
Third-Party Cookies in Remarketing
Some of our remarketing campaigns may involve third-party vendors and partner sites. These third parties may set their own cookies to:
- Track your interactions with ads
- Measure campaign performance
- Deliver ads across their networks
- Ensure you don’t see the same ad too many times (frequency capping)
Common Third-Party Cookies:
- Double Click cookies (Google’s ad serving platform)
- Ad Exchange cookies (various ad networks)
- Analytics cookies from partner platforms
Necessary Cookies
These cookies are essential for remarketing functionality:
- Google Click Identifier (GCLID) cookies
- Conversion tracking cookies
- Session tracking cookies
Duration: Typically 24 hours to 90 days
Consent Required: Required in EU and some other jurisdictions
Marketing/Advertising Cookies
These cookies are used to deliver targeted ads:
- Remarketing cookies
- Audience segmentation cookies
- Campaign performance cookies
Duration: Typically 30 to 90 days
Consent Required: Explicit opt-in consent required in most jurisdictions
Cross-Domain Tracking
If you visit multiple websites that use Google Ads Remarketing, Google may connect your visits across these domains using cookies and device identifiers. This enables:
- Unified audience targeting across multiple sites
- Cross-domain conversion tracking
- More accurate advertising performance measurement
Note: Cross-domain tracking requires that each domain has implemented Google Ads remarketing code properly.
User Preferences and Opt-Out
Managing Cookie Settings in Your Browser
You can control cookies through your browser settings:
Google Chrome:
- Click the Menu button (three dots) → Settings
- Click Privacy and security → Cookies and other site data
- Choose your preference (Allow all, Block all, or Customize)
- Visit https://support.google.com/chrome/answer/95647 for detailed instructions
Mozilla Firefox:
- Click the Menu button (three lines) → Settings
- Go to Privacy & Security
- Under Cookies and Site Data, choose your preference
- Visit https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop for details
Apple Safari:
- Click Safari → Preferences
- Go to Privacy tab
- Choose your cookie preference
- Visit https://support.apple.com/en-us/HT201265 for detailed instructions
Microsoft Edge:
- Click the Menu button (three dots) → Settings
- Go to Privacy, search, and services
- Under Cookies and other site data, choose your preference
- Visit https://support.microsoft.com/en-us/help/4027947/microsoft-edge-delete-cookies for details
Google-Specific Opt-Out Options
Option 1: Google Ads Settings
- Visit https://adssettings.google.com
- Sign in with your Google Account (if applicable)
- Toggle off “Ads Personalization”
- Uncheck relevant interest categories
Option 2: Google Marketing Platform
- Visit https://myaccount.google.com/ads-preferences
- Manage your ad personalization settings
- Control interests and demographics used for targeting
Option 3: Network Advertising Initiative (NAI)
- Visit https://www.networkadvertising.org/choices
- Select Google from the list of advertising networks
- Opt out of Google’s tracking
Option 4: Digital Advertising Alliance (DAA)
- Visit https://www.aboutads.info/choices
- Select Google from the list of companies
- Choose your opt-out preference
Option 5: YourOnlineChoices (EU)
- Visit https://www.youronlinechoices.eu
- Select your country
- Opt out of Google and other ad networks
Do Not Track (DNT) Browser Setting
Some browsers offer a “Do Not Track” feature. If you enable this setting:
- Your browser sends a signal to websites indicating you don’t want to be tracked
- Google Ads may honor this signal, but it’s not mandatory
- Our Application will respect your DNT preference when possible
Remarketing Audience Types
We may create the following types of remarketing audiences using cookies and tracking data:
- Website Visitors: Users who have visited our Application within a specified time period (e.g., last 30 days)
- Product Page Visitors: Users who have viewed specific product pages on our Application
- Shopping Cart Abandoners: Users who added items to their shopping cart but did not complete a purchase
- Past Buyers: Users who have previously made purchases on our Application
- Custom Intent Audiences: Users who have shown specific interests or behaviors on our Application
- Similar Audiences: New users who share characteristics with our existing customers
Cookie Duration and Removal
Standard Remarketing Cookie Duration:
- Remarketing cookies typically last between 30 and 90 days
- After expiration, the cookie is automatically deleted
- If you revisit our Application, a new cookie is placed
- You are only included in remarketing audiences while the cookie remains on your device
Manual Cookie Deletion: You can manually delete cookies using your browser’s privacy settings. Steps vary by browser (see “Managing Cookie Settings in Your Browser” section above).
Google Consent Mode v2
For users in the European Union and other jurisdictions requiring consent, we implement Google Consent Mode v2, which:
- Adjusts how Google tags behave based on your consent status
- Restricts cookie placement until consent is given
- Allows us to use cookieless measurement technologies when cookies are not consented to
- Respects your cookie preferences across Google services
Settings:
- ad_storage: Controls whether advertising cookies are placed
- analytics_storage: Controls whether analytics cookies are placed
- ad_user_data: Controls use of user data for ad personalization
- ad_personalization: Controls personalization of ads based on user data
Summary Table: Google Ads Remarketing Cookies
Cookie Name | Purpose | Duration | Company | Consent |
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gcl* | Click tracking & conversions | 90 days | Google LLC | Yes (EU) |
_ga | Analytics & sessions | 2 years | Google LLC | Yes (EU) |
_gid | Session identification | 24 hours | Google LLC | Yes (EU) |
_gcl_au | Audience identification | 90 days | Google LLC | Yes (EU) |
Conversion Tag Cookie | Conversion measurement | Session | Google LLC | Yes (EU) |
Remarketing Cookie | Audience building | 30-90 days | Google LLC | Yes (EU) |
Legal Notice:
This Cookie Policy is designed to comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and similar privacy laws. Users have the right to manage their cookie preferences and opt out of remarketing at any time through the methods described above. For more detailed information on how we process your personal data, please refer to our Privacy Policy.
GDPR Compliance for Remarketing Cookies
For users in the European Union:
- Explicit Consent: We obtain explicit, unambiguous, and prior consent before placing marketing/advertising cookies
- Cookie Banner: A consent banner appears on your first visit, allowing you to accept or reject remarketing cookies
- Granular Control: You can choose which types of cookies to accept or reject
- Easy Withdrawal: You can withdraw your consent at any time through your cookie preferences
- No Pre-Ticked Boxes: Consent boxes are not pre-selected
- Consent Records: We maintain records of your consent decisions
Data Collected Through Remarketing Cookies
Personal Data NOT Collected:
- Names, email addresses, phone numbers (unless separately provided and consented to)
- Payment information
- Government IDs
- Health information
Personal Data Collected:
- Cookie identifiers and device identifiers
- Pages visited and time spent
- Products or services viewed
- User actions (clicks, scrolls, form submissions)
- Device type and operating system
- Browser information
- General location (country/city level only)
- Referral source
Third-Party Cookie Policies
For information about how Google and other third parties use cookies, please visit:
- Google Privacy Policy: https://policies.google.com/privacy
- Google Ads Policies: https://support.google.com/adspolicy/
- How Google Uses Cookies: https://policies.google.com/technologies/cookies
- Google Marketing Cookies: https://policies.google.com/technologies/partner-sites
Remarketing Cookie Troubleshooting
Cookie Not Working:
- Ensure cookies are enabled in your browser
- Check that third-party cookies are not blocked
- Clear browser cache and cookies, then revisit our site
- Disable browser extensions that might block cookies
Not Seeing Remarketing Ads:
- You may have opted out of Google Ads personalization
- Your browser may be blocking third-party cookies
- The cookie may have expired (refresh by revisiting our site)
- You may not meet the audience criteria for specific campaigns
Updates to Cookie Usage
We may update our use of remarketing cookies and tracking technologies. Changes will be reflected in this Cookie Policy. For major changes, we will notify users through:
- Updated Last Modified Date
- New cookie consent banner
- Email notification (if applicable)
- Website announcements
How to Manage Preferences on This Application
Users can set or update their preferences via the relevant privacy choices panel available on this Application. With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party. How to Control or Delete Cookies and Similar Technologies Via Your Device Settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device
- Block Cookies or similar technologies
- Clear Cookies or similar technologies from the browser
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to Opt Out of Interest-Based Advertising
Notwithstanding the above, Users may follow the instructions provided by:
- YourOnlineChoices (EU) - https://www.youronlinechoices.eu
- Network Advertising Initiative (US) - https://www.networkadvertising.org
- Digital Advertising Alliance (US) - https://www.aboutads.info
- DAAC (Canada) - https://www.youradchoices.ca
- DDAI (Japan) - https://www.ddai.info
Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document. The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of Denying Consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User’s consent, the Owner may be unable to provide related features.
State-Specific Privacy Information
To find more information on California, Virginia, Colorado, Connecticut, or Utah consumers and their privacy rights, Users may read the privacy policy.
Contact Us
For questions about cookies, remarketing, or to manage your preferences:
SAS SIBARTH
M. Ashley Lacour (Legal Representative)
Phone: +590 590 29 88 90
Email: [email protected]
Website: sibarth.com