Our Island, Your Way
In 2015, Sibarth commissioned a campaign that celebrated our guests and the islanders who shape St. Barth. Grounded in decades of experience and a simple truth, that we are from here and live here.
“Our Island, Your Way” is a sentiment that continues to guide how we welcome guests today.
The campaign introduced a refreshed website, refined identity, and a series of Islander films that turned the lens toward the people who give St. Barth its character. Fishermen, artisans, creatives, and longtime locals shared their stories, offering a more personal way to understand the island.
With photography by Jason Joyce, the work marked a meaningful moment for us. A magazine and illustrated map followed, extending the spirit of the campaign both on the island and beyond.
Decades later, our message remains unchanged: to know the island is to experience it through the people who call it home.
